Social Media: Fad or Permanent Fixture?

Perceptions of social media are changing. What used to be considered a fad -- just another obsession for teenagers with too much time on their hands -- has become an integral part of the marketing efforts of some of the biggest brands in the world.

Authors and publishers are taking note. The largest publishing houses and the most successful authors are seeing the necessity of having a significant presence on social media platforms.

It is undeniable that social media offers a whole host of new opportunities for authors and publishers to connect with readers and relevant groups of people. That's why here at BPS Books we coach our authors on how to use social media to connect with readers and enter into mutually beneficial conversations with individuals, businesses, and online communities.

If you are an author or a publisher and are one of the few remaining doubters, take a look at some of the stats in the video below. You might just be surprised!