Know Thyself

Action and Perception -- Book 3 The Human Equation Toolkit
Eric McLuhan and Wayne Constantineau
Illustrator: Heidi Overhill


THE THIRD OF FIVE BOOKS in a groundbreaking new series, The Human Equation Toolkit.

“We are very lucky indeed that Eric McLuhan and Wayne Constantineau are carrying on the McLuhan tradition of fearless investigation into territories that yield extraordinary insight. Strange and fascinating works.” —Douglas Coupland

In Books 1 and 2 of The Human Equation series, mime Wayne Constantineau and scholar Eric McLuhan explore the four postures and the four modes of action. They show how the postures (standing, lying down, kneeling, sitting) combine with the modes of action (isometric pressure, displacement, configuration, articulation) to provide the basis of all developments in culture, science, activity, and media. Now, in Book 3 of the series, they investigate the interplay between these modes and the modes of perception. “Know yourself” becomes a journey that Socrates — and perhaps even the Delphic Oracle —never could have imagined: a sense-opening odyssey into the pathological and physiological effects of the media — or extensions — of humanity.